Public Relations Manager

We have an opportunity available for a passionate PR Manager to join our team!

About the Role

The PR Manager at Lush is responsible for developing and executing strategic communication plans to enhance the brand's visibility and reputation within the Australian and Aotearoa (NZ) market. In this role, you will build and maintain key media relationships, develop impactful PR campaigns and lead our agency team to build and maintain key media relationships, manage influencer partnerships and execute press office functions.

You will work closely with the wider Marketing Communications team to drive brand awareness, manage media relations and cultivate positive relationships that establish Lush as the most talked about brand in Australia and Aotearoa with the biggest community.

Key Objectives: 

• Leverage PR tactics and trends to be at the forefront of conversations and establish Lush as the most talked about Brand in Australia and Aotearoa. 
• Develop an impactful PR strategy that aligns with our global and local marketing goals and drives media coverage, brand reach and positive footfall and digital traffic to Lush.
• Work with agencies and internal teams to build brand awareness, drive demand, and grow the LUSH community. 

Key Responsibilities:

• Develop and execute a locally relevant PR strategy aligned with global messaging to drive brand, product and issue awareness and footfall.
• Cultivate relationships with media, influencers, and PR agencies to secure impactful earned coverage and foster partnerships.
• Manage and brief PR agencies in Australia and Aotearoa, ensuring alignment with brand objectives and campaign goals.
• Manage PR stock control, budget allocation, and ensure efficient resource utilization.
• Drive thought leadership and brand storytelling through corporate PR, creative campaigns and stakeholder engagement. To include press and speaking opportunities for key spokespeople within the business.
• Report on PR performance, ensuring timely insights, managing awards submissions, and aligning with global reporting processes.

Our Perfect Match Has:

• 5+ years in a PR or communications role, preferably in a fast-paced consumer or retail environment.
• Experience working with or within an Agency capacity 
• Proven track record of successfully managing (creative) PR campaigns from ideation to execution.
• Demonstrated ability to secure coverage across traditional media, social platforms, and influencer networks.
• Knowledge of local market trends and global alignment practices to ensure culturally relevant messaging.

Who are we?

LUSH is a global manufacturer and retailer of fresh handmade cosmetics. We are known for our unique bath and beauty products, personalised customer service, in-store activism and fun shop atmosphere. LUSH is a campaigning company, working across human rights, environmental protection and animal welfare. 

What do we offer?

Diversity matters

We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.

We see you, we celebrate you, we want you!

Working for Lush means growing with the business! This role has the opportunity for large impact and career progression into senior leadership with the local team.

Who we are

You might know us as the inventors of the bath bomb, but there’s more to this great-smelling, partly employee-owned, family-run company than pioneering cosmetics. We believe our business should put more back into the world than it takes and demonstrate that capitalism can be a force for good.

We put our people first and fight cruel practices like animal testing, promote regeneration, and show that it is what’s inside that counts - whether that’s an ingredient in a product, or the minerals in a smartphone.

Joining the support team for Lush Australia and Aotearoa means you are working with a team both locally and internally to deliver on the Lush vision. This means you will be aligning on global objectives but executing to our local audience. Think global, act local.

On top of this, we also offer:

• A dynamic and progressive work environment that celebrates diversity.
• Benefits such as paid birthday leave, a generous discount on LUSH products and a welcome pack.
• Company-sponsored Employee Assistance Program with free access to psychological, financial, legal and dietary advice.
• 50% discount on all Lush products 
• Hybrid work options

Applications:

To be considered for this role, please apply by answering the questions below and uploading your current resume and cover letter. The applications for this role will be closing 5:00pm Sydney time on Friday 4 April 2025, so apply as soon as possible.

At LUSH, we believe that by fostering a culture of inclusion and respect, we are doing our part in building a world where there is equal opportunity for all. We are an equal opportunity employer and we celebrate our diverse workforce.