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Public Relations Manager

Job No: LUSH252
Location: Villawood

We at Lush are looking for a Public Relations Manager to join our team! 

 

LOCATION: Villawood, NSW

This full time role plays a key part in supporting the overarching Brand Communications strategy. This will be achieved by generating positive brand awareness and advocacy, reaching new audiences through earned media relations and influencer/creator partnerships.

Key Objectives:

  1. Showcase the LUSH brand to ANZ audiences through a variety of engaging means
  2. Drive growth through building brand awareness and product demand
  3. Provide professional and reliable PR support to the wider business

 Core Responsibilities:

  • Leverage existing media and influencer relationships and cultivate new ones locally, regionally and nationally within AU and NZ 
  • Proactively generate and place stories about the company, products, people and brand ethics in the press in order to raise the Lush brand profile
  • Develop and implement the PR strategy for Lush AUNZ 
  • Manage the execution of day to day press office
  • Coming up with creative new ways of doing things in order to keep the Lush brand ahead of the game
  • Be able to drive thought leadership opportunities. 
  • Proficient and confident in pitching, writing press releases and other related materials, and opinion pieces
  • Prep spokespeople for interviews such as reporter/outlet bio, anticipated questions and key messages
  • Evaluate opportunities for brand partnerships 
  • Assist with product forecasting and ordering for PR and sampling activities
  • Develop and maintain strong relationships across the business – to understand the global approach, but to be able to implement locally

 Our Perfect Match:

  • Minimum of 5 years experience in public relations (earned-media relations)
  • An excellent communicator who relays information naturally, intelligently and credibly 
  • A strong contact book - media, influencers and content creators
  • Proven media list development and story pitching to deliver high quality media coverage and influencer engagement - across a diverse portfolio of outlets
  • Leadership skills / team development experience beneficial
  • Natural storyteller with genuine interest in Lush, its values and ethics and its people
  • Ability to establish and maintain effective working relationships both internally and externally
  • Experience orchestrating events 
  • Solid knowledge of social media platforms and the media landscape in Australia and New Zealand 
  • A creative mind, partnered with the ability to find the best practical solutions - thinking out-side of the box

 Who are we?

LUSH is a global manufacturer and retailer of fresh handmade cosmetics. We are known for our unique bath and beauty products, personalised customer service, in-store activism and fun shop atmosphere. LUSH is a campaigning company, working across human rights, environmental protection and animal welfare. We are dedicated to the practices of fair trade sourcing and supporting sustainable communities as well as giving back to organisations that can make a difference through our Charity Pot Program.

 We offer:

  • A dynamic and progressive work environment that celebrates diversity.
  • Benefits such as paid birthday leave, a generous discount on LUSH products and a welcome pack.
  • Company-sponsored Employee Assistance Program with free access to psychological, financial, legal and dietary advice.
  • Hybrid work options available

 Applications:

To be considered for this role, please apply by answering the questions below and uploading your current resume and cover letter. Ensure all attachments are in PDF format. The applications for this role will be closing midnight Sydney time on Monday 23rd May 2022 , so apply as soon as possible.

At LUSH, we believe that by fostering a culture of inclusion and respect, we are doing our part in building a world where there is equal opportunity for all. We are an equal opportunity employer and we celebrate our diverse workforce. 

 

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